Marketing For Hair Stylists

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A beauty salon or beauty parlor (beauty parlour) (or sometimes beauty shop) is an establishment dealing with cosmetic treatments for men and women. Other variations of this type of business include hair salons and spas.

There is a distinction between a beauty salon and a hair salon and although many small businesses do offer both sets of treatments; beauty salons provide extended services related to skin health, facial aesthetic, foot care, nail manicures, aromatherapy, -- even meditation, oxygen therapy, mud baths, and many other services.


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Beauty treatments

Massage for the body is a popular beauty treatment, with various techniques offering benefits to the skin (including the application of beauty products) and for increasing mental well-being. Hair removal is offered at some beauty salons through treatments such as waxing and threading. Some beauty salons style hair instead of going to a separate hair salon, and some also offer sun tanning. Other treatments of the face are known as facials. Specialized beauty salons known as nail salons offer treatments such as manicures and pedicures for the nails. A manicure is a treatment for the hands, incorporating the fingernails and cuticles and often involving the application of nail polish, while a pedicure involves treatment of the feet, incorporating the toenails and the softening or removal of calluses.


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Industry

Beauty salons have proven to be a recession-proof industry across United States. Although sales had declined from 2008 highs due to the Great Recession, they remain robust with long term positive forecast. Even though during recessions, consumers tend to be more price conscious, spending continues to go increase. With rising per capita incomes across the United States since 2015, beauty salons are booming with the industry generating $56.2 billion in the United States. Hair care is the largest segment with 86,000 locations. Skin care is expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care among American woman, but also specifically due to an increase in the market for men. The market is distributed widely across America, with a concentration in the Northeast and Midwest. There is also a growing trend in boutique salons popping up and leveraging online marketing to gain customers and compete with the franchise chains. The US Labor Department estimates employment in the United States will increase 20% between 2008-2014, with greatest employment growth from skin care specialists.

Source of the article : Wikipedia



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