Master of Management Marketing

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The Master of Management (MM, MBM,MIM, MMgt) is a post-graduate master's degree awarded to students who normally complete a one- to two-year program of graduate level coursework in business management at an accredited academic institution. As the program is designed for students interested in entering leadership roles, the degree attracts applicants from diverse academic disciplines. The MM program structure and admissions are similar to that of the Master of Business Administration, Master of Arts in Management, and Master of Science in Management degrees.


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Admissions

Business school Admission Committees normally evaluate applicants based on Bachelor degree GPA (and graduate GPA if applicable), GMAT score, detailed resume, letters of recommendation, essays, and a personal interview.

Based on these indicators, the committee decides if the applicant can handle the academic rigor of the program, demonstrate considerable leadership potential, and contribute positively to the student body of the school as a whole.


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Program structure

The MM structure varies from program to program, but typically resembles one of the five major types of MBAs (distance-learning, part-time, accelerated, two-year, or executive).

The MM program for young professionals with limited professional experience often resembles one of a distance-learning, part-time, accelerated, or two-year MBA program. It typically prepares students to handle management issues in all areas of business with the option to concentrate or specialize in one area. Most programs begin with a set of required courses and then offer more specialized courses two thirds of the way through the program. Concentrations include accounting, finance, strategic management, international business, marketing management, information systems, operations management, and human resources.

The MM program for senior professionals with managerial experience (typically 10+ years) often resembles an Executive MBA (EMBA) program. It typically prepares students to handle the tasks associated with interdisciplinary business-related subjects such as ethical decision making, business law, global business values, workplace security, corporate crime, and employee motivation. One such program is the International Masters for Practicing Management (IMPM)which focuses on helping upper level managers improve their leadership practice and is delivered by business schools in 5 different countries, England, Canada, India, China and Brazil.


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Course Topics

Topics in the MM program often include:

  • Strategic Management
  • Ethical Decision Making
  • Entrepreneurship
  • Business Culture
  • Leadership and Motivation
  • Corporate Communications
  • Business Law
  • Human Resource Management
  • Workplace Security
  • Marketing
  • Public Relations
  • International Business
  • Operational research
  • Accounting
  • Economics
  • Energy
  • Statistics
  • Operations and Logistics
  • Information Technology
  • Corporate Finance
  • Investments
  • Financial Reporting
  • Supply Chain Management
  • Marketing Research

Source of the article : Wikipedia



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