Yahoo Stocks Market Marketing

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Yahoo! Finance is a media property that is part of Yahoo!'s network. It provides financial news, data and commentary including stock quotes, press releases, financial reports, and original content. It also offers some online tools for personal finance management. In addition to posting partner content from a wide range of other web sites, it posts original stories by its team of staff journalists.

As of June 2017, Yahoo Finance is part of Oath, the media division of Verizon. It is the largest business news web site in the United States by monthly traffic.


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Development history

In the introduction to a 2009 interview with Forbes.com, former general manager Nathan Richardson was said to have built "annual revenue from $10 million to $110 million and expanded the site's content partners from 10 to 200. In 2005 Institutional Investor ranked [Richardson] the most influential person in online finance." In the interview, Richardson described the process of building the financial-information modules and creating a "moat" around the content (to keep visitors sticking to the site). (Richardson is now at Paidcontent.org, part of the Guardian Media Group.).



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Recognition

In January 2014, Yahoo! Finance was named the No. 1 site "favored by Republicans 18 or older with annual household incomes of $100,000 or more" by conservative media organization Newsmax, based on viewership numbers tracked using the comScore Plan Metrix research service.

Source of the article : Wikipedia



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