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M/A/R/C Research is a marketing research and consulting firm, headquartered in Irving, TX. M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions.
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History
M/A/R/C was founded in 1965 by Cecil "Bud" Phillips who had previously led the research team at TracyLocke in Dallas. Originally called Marketing and Research Counselors, the company name was later shortened to M/A/R/C Research.
In November 1999, M/A/R/C joined with Omnicom Group Inc., a leading global marketing and corporate communications company.
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Quick Facts
- Founded--1965
- Employees--96
- Headquarters--Irving, Texas
- Additional offices -- Greensboro, St. Louis, Nashville, New York
- President and CEO--Merrill Dubrow
- Industry--Market Research
- Web site -- MARCresearch.com
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In The News
- M/A/R/C Taps MOBI for Mass Online Opinion Analysis
- AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond: AT&T Will Measure Usage for 275 Markets With M/A/R/C Research
- Spending Over 4 Minutes in Check Out Lines Means Lost Customers!
- Poor Customer Service Leads to a 16% Loss
Source of the article : Wikipedia
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