Publicis Groupe is a French multinational advertising and public relations company, and is one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
After 1945 the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.
It is now one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is presided by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.
Although it was announced in July 2013 that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.
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Overview
The company was founded by Marcel Bleustein-Blanchet aged 20 in 1926. The company owned several full-service advertising groups that undertook a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company's SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki pole has developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.
In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic. By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.
The group had operations in over 202 cities in 105 countries, including a strategic alliance with Dentsu. In 2013, Publicis announced plans to merge with Omnicom to form Publicis Omnicom Group; however this plan ultimately failed as it was announced in May 2014.
In February 2015, Publicis acquired Sapient Corporation to form Publicis.Sapient as the largest Digital Network on the planet including SapientNitro, Sapient Consulting, DigitasLBI and RazorfishGlobal.
In December 2015, Publicis announced a new organisation designed to better serve clients, around 4 main divisions:
- Publicis Communications (gathering creative networks Leo Burnett Worldwide, Publicis Worldwide, Saatchi & Saatchi, Bartle Bogle Hegarty (BBH), global design and technology consultancy Nurun, and creative production group Prodigious Brand Logistics and global PR agency MSLGROUP) under the leadership of Arthur Sadoun;
- Publicis Media (gathering the media planning & buying capabilities of Starcom Mediavest Group and ZenithOptimedia) under the leadership of Steve King;
- Publicis.Sapient (gathering technology & digital agencies Razorfish, DigitasLBi and Sapient Corporation) under the leadership of Alan Herrick;
- Publicis Healthcare, already in existence, will remain under the leadership of Nick Colucci.
In addition, Laura Desmond will become Chief Revenue Officer, leading a team of 20 Chief Client Officers who will lead client teams across all Publicis Groupe entities. This new organisation will be effective 1 January 2016.
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Controversies
Qorvis MSLGroup, a US subsidiary, amid the execution of political protesters and opponents, has been working with Saudi Arabia for more than a decade to whitewash its record on human rights.
Subsidiaries
As of October 2015, the main subsidiary companies of this group are:
- Advertising
- Leo Burnett Worldwide
- Publicis New York
- Publicis Worldwide
- Saatchi & Saatchi
- Bartle Bogle Hegarty (BBH)
- Glickman Shamir Samsonov
- Nurun New York
- Media
- Starcom Mediavest Group
- Starcom USA
- MediaVest
- ZenithOptimedia - (Split in 2016 to Zenith Media and Blue 449)
- Performics
- Newcast
- Moxie
- Ninah
- Big Fuel
- Starcom Mediavest Group
- Technology & Digital
- Razorfish
- Rosetta
- DigitasLBi
- 3|SHARE
- PhoneValley
- Publicis Pixelpark
- Sapient Corporation
- Vertiba
- vivaki
- Razorfish
- Specialized Agencies
- Médias & Régies
- Prodigious Brand Logistics
- MSLGROUP
- Publicis Healthcare Communications Group
Source of the article : Wikipedia
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