Outline of marketing

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The following outline is provided as an overview of and topical guide to marketing:

Marketing - the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.

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Maps, Directions, and Place Reviews

Overview

• Business model
• Consumer
• Core
• Core competency
• Customer
  • Customer lifetime value (CLV)
  • Customer relationship management (CRM)
• Economies of scope
• End-user
• Experience curve effects
• Market
• Market segmentation
  • Bass diffusion model
  • Geodemographic segmentation
  • Industrial market segmentation
  • Market segment
  • Mass marketing
  • Microsegment
  • Niche market
  • Hypersegmentation or one-to-one marketing
  • Precision marketing
  • Psychographics
  • Segmenting and positioning
  • Serviceable available market
  • Total addressable market
  • Values Modes

Also see Marketing#market segmentation; Market analysis#market segmentation Positioning (marketing)#segmentation

• Targeting
  • Attitudinal targeting
  • Behavioral targeting
  • Demographic profile
  • Demographic targeting
  • Geo-targeting
  • Targeted advertising
  • Target audience
  • Persona (user experience)

Product differentiation

• Market share
• Marketing
  • Remarketing with Iranian Style
  • Business Marketing
  • Marketing Effectiveness
  • Marketing mix
  • Marketing myopia
  • Marketing orientation, also called customer focus or marketing concept
• Sales
• Salesman
• Sustainable competitive advantage
• Value
  • Value chain
  • Value migration

There is a marketing group call list marketing group

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Planning levels

• Marketing strategy
• Marketing management
  • Marketing mix

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Branches of marketing

Note: The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the following as distinct types or branches of marketing practice:

• Business marketing also known as Industrial marketing
• Environmental marketing; Green marketing
• International marketing
• Multi-level marketing
• Not-for-profit marketing (currently no article, but widely identified as a distinct branch of marketing; opportunity to develop an article?)
• Services marketing
  • Destination marketing
• Retailing
• Social marketing
  • Cause-related marketing

(NB: Other types of marketing such as Faith-based marketing and Evangelism marketing are not distinct branches of marketing; rather they are simply applied examples of general marketing management. In addition, tactical responses such as Direct marketing; Digital marketing are examples of specific promotional practices and cannot be conceptualised as distinct branches of marketing with unique frameworks, theories and practices.

Subdisciplines and components of marketing

• Consumer behavior
• Marketing management
• Marketing research
• Marketing strategy
• Place
• Pricing
• Product management
• Promotion (marketing)

Marketing paradigms

Marketing paradigms

• Relationship marketing
• Network marketing
• Diversity marketing
• Consumer Culture Theory (CCT)

Customer experience management (CEM)

Customer experience management

• Brand experience
• Customer interface
• CEM integration
• CEM organization
• Experiential innovation
• Engagement marketing
• Experiential platform
• Experiential world

Marketing strategies

Marketing strategies

• Market dominance strategies
• Porter generic strategies
• Mass customization
• Vendor lock-in

Growth strategies

• Aggressiveness strategies
• Diversification (marketing strategy)
• Horizontal integration
• Innovation
• Innovation strategies
• Market development
• Market penetration
• Product development
• Profit impact on marketing strategy
• Vertical integration

Marketing warfare strategies

Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies
• Guerrilla marketing warfare strategies
  • Guerrilla marketing
• Offensive marketing warfare strategies

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History

History of marketing

• History of advertising (section)
• History of advertising (main page)
• History of brand management
• History of marketing research
• History of market segmentation
• Origins of the positioning concept
• History of promotional merchandise
• History of retail
• History of merchants
• History of the market place

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General marketing concepts

Consumer behavior

Consumer behavior

• AIDA (marketing)
• Aspirational age
• Aspirational Brand
• Brand awareness
• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing
• Choice Modelling
• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

Direct marketing

Direct marketing

• Database marketing
• [[Direct marketing association|Direct Marketing Association
• Multi-level marketing
• Personal selling
• Pyramid scheme
  • Large Group Awareness Training (LGAT)
• Sales
• Sales management
• Sales promotion
• Specialty catalogs
• Telemarketing

Distribution

• Drop shipping
• Grey marketing
• Logistics
  • Logistic engineering
• Marketing channel
• Retail
  • Convenience store
  • Department store
    • List of department stores
  • Dollar store
  • Franchising
  • Retailers' cooperative
  • Shopping mall
  • Supermarket
    • List of supermarkets
• Supply chain
  • Supply chain management
• Wholesale
  • Wholesaler

Internet marketing

Internet marketing

• Display advertising
  • Contextual advertising
  • Behavioral Targeting
• Search engine marketing
  • Pay per click
  • Cost per impression
  • Search analytics
  • Web analytics
• Search engine optimization
• Social media marketing
• Email marketing
• Referral marketing
• Affiliate marketing
  • Cost Per Action
  • Revenue sharing
• Inbound marketing
• Mobile advertising

Retail outlets

Retail

• Convenience store
• Department store
  • List of department stores
• Dollar store
• Franchising
• Retailers' cooperative
• Shopping mall
• Supermarket
  • List of supermarkets

Marketing management

Marketing management

• Marketing plan
• Management loose
• Strategic planning
• Implementation and control

Marketing research

Marketing research

• Market research
• Master of Marketing Research
• Ad tracking
• Advertising research
• AttentionTracking
• Experimental techniques
• Observational techniques
• Qualitative marketing research
  • Concept testing
  • Focus group
  • Innovation game

Data analysis techniques used in marketing research

• Neural Networks
• CHAID (Chi-square Automatic Interaction Detector)
• Canonical Analysis
• Choice Modelling
• Cluster analysis
• Conjoint analysis
• Cross tab
• Discriminant analysis
• Factor analysis
• Intent scale translation
• K-means
• Latent Class Analysis
• Logit analysis
• Multi dimensional scaling
• Preference-rank translation
• Preference regression
• Random Forests
• Structural Equation Modeling

Market segmentation

Market segmentation

• Demographic profile
• Bass diffusion model
• Behavioral targeting
• Industrial market segmentation
  • Firmographics
• Geo-targeting
• Geodemographic segmentation
• Mass marketing
• Market segment
• Niche market
• Persona (user experience)
• Psychographics
• Sagacity segmentation
• Serviceable available market
• Segmenting and positioning
• Target audience
• Target market
• Targeted advertising
• Total addressable market Microsegment

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Analytical tools

• Environmental scanning
• Marketing mix modeling
• PEST analysis
• Scenario planning
• SWOT analysis

Industry or market research

• Benchmarking
• Competitor analysis
• Ecological model of competition
• Environmental scanning
• PEST Analysis
• Porter 5 forces analysis
• SWOT Analysis

Quantitative marketing research

Quantitative marketing research

• Statistical surveys
• Questionnaire construction
• Scales
• Sampling
  • Simple random sampling
  • Systematic sampling
  • Statistical surveys
  • Stratified sampling
  • Cluster sampling
  • Multistage sampling
  • Nonprobability sampling

Sampling

• Cluster sampling
• Multistage sampling
• Nonprobability sampling
• Simple random sampling
• Stratified sampling
• Systematic sampling

Pricing

Pricing

• Price
• Barter
• Choice Modelling
• Competitor indexing
• Break even analysis
• Contingency pricing
• Markup
• Loyalty card
• Price elasticity of demand
• Price points
• Pricing strategies
  • Pricing objectives
  • Value-based pricing
  • Relationship-oriented pricing
  • Cost-plus pricing
  • Cost-plus pricing with elasticity considerations
  • Rate of return pricing
  • Pricing for profit maximization
• Pricing tactics
  • Discounts and allowances
  • Everyday low price
  • Geographic pricing
  • Loss leader
  • Parity pricing
  • Penetration pricing
  • Premium pricing
  • Price wars
  • Joint product pricing
  • Psychological pricing
  • Price discrimination
  • Price skimming
  • Odd price
  • Two part tariff
  • Variable pricing and real-time pricing
  • Geographical pricing and price zoning
  • Penetration pricing
• Transfer pricing
• Willingness to pay

Product management

Product management

• Product
• Product differentiation
• Product life cycle management
  • Diffusion
    • Technology acceptance model
• Crossing the Chasm
• Technology lifecycle
  • Disruptive technology
• Life cycle cost analysis
• Planned obsolescence
• Product line
• Whole product
• Product portfolio
  • B.C.G. Analysis
  • G.E. Multi Factoral analysis
  • Contribution margin analysis
  • Cannibalization
  • Product bundling

Brand management

• Brand alliances
• Brand equity
• Private brand
• Corporate branding
• Family branding
• Individual branding
• Corporate identity
• Trademark
  • Genericized trademark
• List of fictional brands
• Product proliferation

Packaging and labelling

Packaging and labelling

• Mandatory labelling

New product development

New product development

• Research and development
• Conjoint analysis
• Quality function deployment
• List of product failures

Positioning

• Discriminant analysis
• Factor analysis
• Multi dimensional scaling
• Perceptual mapping
• Preference regression
• Segmenting and positioning

Promotion

• Advertising
• Advertising campaign
• Account planning
• Advertising management
• Advertising media selection
• Advertising research
• Attention (advertising)
• Branded content
• Branded entertainment
• Direct marketing
• Direct response television
• Direct response media
• Elaboration likelihood model
• Event marketing
• Integrated marketing communications
• Marketing communications
• Media planning
• Merchandising
• Personal selling
• Point of sale
• Point of sale display
• Product placement
• Promotion (marketing)
• Promotional campaign
• Promotional mix
• Promotional merchandise
• Product placement
• Public relations
• Publicity
• Sales
• Sales promotion
• Sponsorship
• Targeted advertising
• Target audience

Advertising

Advertising

• Advertising management
• Advertising media selection
• Ad tracking
• Advertising research
• Advertising campaign
• Advertising slogan
• Ambush marketing
• Community marketing
• Copy testing
• Billboard (advertising)
• Media planning
• Mass media
• Mind share
• New media
• Nielsen ratings
• Nielsen Audio
• Product placement
• Q Score
• Sex in advertising
• Family in advertising
• Reach (advertising)
• Storyboard
• Subliminal advertising
• Subvertising
• Television commercial

Marketing communications

Integrated marketing communications

• Marketing Communications
• Kelman's source characteristics
• Marketing communications planning framework

Publicity

• Corporate image
  • Cause marketing
• Doing a Ratner
• Public relations
• Trade fairs
• Undercover marketing
• Viral marketing
• Word of mouth and buzz

Sales and sales promotion

• Negotiation
  • Shill
• Sales
• Personal selling
• Product churning
• Promotional merchandise
• Sales effectiveness
• Sales techniques
• Sales management
• Sales force management
  • Sales force management system

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Services marketing

Services marketing

• Service
• Service blueprint
• Borderless Selling
• Quality
• Service quality (aka PZB model or gaps model)
• Experience economy
• Service design
• SERVQUAL
• Service innovation
• Service mark
• Servicescapes
• Service sector

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Measuring marketing performance: Marketing metrics

Main article: Marketing performance measurement and management

• Brand equity
• Brand valuation
• Marketing Effectiveness
• Return on Marketing Investment
• Marketing ROI
• Market share
• Market value
• Market power
• Market share analysis
• Measuring advertising effectiveness
• Share of wallet
• Share of voice

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Special applications of marketing

• Evangelism marketing
• Faith-based marketing

Persons influential in the field of marketing

• Wroe Alderson(1898-1965) - proponent of marketing science and instrumental in developing the functional school of marketing
• David Aaker
• Neil H. Borden(1922-1962) - coined the term, 'marketing mix'
• Ernest Dichter(1907-1991) - pioneer of motivational research
• Andrew S. C. Ehrenberg
• Edward Filene (1860-1937) - pioneer or modern retailing methods
• Seth Godin
• Shelby D. Hunt
• John E. Jeuck (1916-2009) - early marketing educator
• Philip Kotler (1931-) - popularised the managerial approach to marketing, prolific author
• E. St. Elmo Lewis - developed the AIDA model used in sales and advertising
• Christopher Lovelock
• Theodore Levitt(1925-2006) - former editor of Harvard Business Review, prolific author of marketing articles and famed for his article, "Marketing Myopia"
• E. Jerome McCarthy
• David Ogilvy (businessman)
• Vance Packard
• Charles Coolidge Parlin(1872-1942) - pioneer of market and advertising research methods
• Rosser Reeves
• Al Ries - advertising executive, author and credited with coining the term, 'positioning' in the late 1960s
• Arch Wilkinson Shaw (1876-1962) - early management theorist, proponent of the scientific approach to marketing
• Henry Charles Taylor (1873-1969) - the agricultural marketer
• Richard S. Tedlow
• Jack Trout
• Don E. Schultz
• Henry Grady Weaver (1889-1949) - developed the survey questionnaire for use in market research
• Daniel Starch
• Gerald Zaltman
• Valarie Zeithaml

Lists

• Outline of business management
• Outline of economics
• Outline of finance
• Outline of production
  • List of product failures
• List of international trade topics
• List of accounting topics
• List of international trade topics
• List of business law topics
• List of business theorists
• List of economists

Source of the article : Wikipedia