ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003. It was subsequently updated in 2012.
Maps, Directions, and Place Reviews
Coverage
Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research. The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are:
- Research process management systems
- Managing the executive elements of research
- Data collection
- Data management and processing
- Reporting on research projects
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Accredited organizations
In the UK the Market Research Society (a member of the EFAMRO which sits on the ISO liaison committee) reports that 66 organizations (not counting subsidiaries) are accredited to the standard:
The Council of American Survey Research Organizations (CASRO) has passed 17 organizations through its ISO 20252 accreditation scheme:
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