B2B Marketing Magazine is a trade publication focused on news, issues and developments relevant to marketing professionals in business-to-business companies. In 2011 the magazine had a print circulation of 5,841 copies. It was named Business Magazine of the Year in 2013 by the Professional Publishers Association.
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Overview
Since its launch in 2004 the publication has moved from a traditional print subscription model towards a membership model. The magazine is published by Silver Bullet Publishing Ltd. and is edited by Maxine Marshall with Joel Harrison acting as editor-in-chief.
Paid members have access to gated content including:
- The B2B Benchmark Series: A series of reports which provide B2B marketers with a peer-based benchmark of behavior and performance
- Business Cases: These reports analyze the advantages and potential return from specific marketing initiatives
- Best Practice Guides: These guides provide practical guidance on a specific technique or business issue
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B2B Marketing Awards
The magazine also organizes and hosts the annual B2B Marketing Awards. The Awards comprise 28 categories and are independently judged by a panel of experts including senior marketers from Google, Unisys, Thomson Reuters and Xerox.
Source of the article : Wikipedia
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