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Merkle Group Inc. (also called "Merkle") is a privately held performance marketing agency specializing in data-based marketing solutions.

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History

Merkle Computer Systems, Inc. was founded in 1971 as part of Merkle Press.

The current Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, becoming the company's 24th employee. Merkle has grown revenue from $3.0 million in 1988 to $435 million in 2015, and has evolved from a database marketing firm into a full-service performance marketing agency. In 2015, Advertising Age ranked Merkle as the 10th-largest and fastest growing CRM/Direct Marketing network in the world; the fourth largest US search marketing agency, and the largest independent agency in digital, CRM/data and search. Merkle was recognized as a database marketing leader by Forrester Research Inc. in its "Buyer's Guide to Database Marketing Service Providers," and is a member of "top 10." Merkle was recognized as a market leader by Forrester in 2003, 2006, 2007 and 2015.

• 1995: Purchased Real Good Software Inc. (Merkle's Nonprofit Database Marketing business)
• 1996: Purchased Phoenix Systems Associates Inc.
• 1997: Acquired Electronic Banking Systems (renamed Merkle Response Services)
• 1998: Acquired Worldwide Direct (renamed Merkle Mailing)
• 1999: Launched DataSource, Merkle's compiled database

• 2000: Won Dell and DirecTV business

• 2001: Won GEICO business
• 2002: Received ISO certification
• 2003: Merkle named a market leader by Forrester
• 2004: Acquires Sigma Analytics

• 2005: Opens offices in Boston and Denver

• 2006: Named a market leader by Forrester

• 2007: Named a market leader by Forrester

• 2008: Named a finalist for an OMMA award in Online Advertising Creativity

• 2009: David Williams named "CEO of the Year" by SmartCEO Magazine

• 2010: Acquired Metzner Schneider Associates

• 2011: March 25: acquired IMPAQT LLC

• 2012: Acquired Social Amp

• 2013: Won Bronze Stevie Award for 2012 Marketing Imperatives

• 2014: Published book, Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

Won Bronze Stevie Award for 2013 Marketing Imperatives Campaign

July 2: Acquired RKG

November 18: Acquires startup 500friends

• 2015: April 7: Acquired Pointmarc

June 15: Periscopix, a Merkle company, received seven Drum Search Awards

June 22, Received five Stevie Awards from the 2015 American Business Awards

August 27, Recognized as leader by The Relevancy Group in "The Relevancy Ring: Email Agency Buyer's Guide"

November 10: Recognized by Forrester Research as a Leader in the marketing database operations scenario of The Forrester Wave(TM): Customer Insights Services Providers, Q4 2015

November 10: Joined the Yahoo Preferred Partner program

November 12: Becomes first authorized Baidu reseller in United States

• 2016: January 5: 500friends, a Merkle company, ranked as a Leader in The Forrester Wave(TM): Customer Loyalty Solutions for Midsize Organizations, Q1 2016

Source of the article : Wikipedia