Outline of marketing

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The following outline is provided as an overview of and topical guide to marketing:

Marketing - the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.

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Maps, Directions, and Place Reviews

Overview

• Business model
• Consumer
• Core
• Core competency
• Customer
  • Customer lifetime value (CLV)
  • Customer relationship management (CRM)
• Economies of scope
• End-user
• Experience curve effects
• Market
• Market segmentation
  • Bass diffusion model
  • Demographic profile
  • Geodemographic segmentation
  • Industrial market segmentation
  • Market segment
  • Mass marketing
  • Niche market
  • Persona (user experience)
  • Precision marketing
  • Psychographics
  • Segmenting and positioning
  • Serviceable available market
  • Target market
  • Total addressable market
• Market share
• Marketing
  • Remarketing with Iranian Style
  • Business Marketing
  • Marketing Effectiveness
  • Marketing mix
  • Marketing myopia
  • Marketing orientation, also called customer focus or marketing concept
  • Target market
• Sales
• Salesman
• Sustainable competitive advantage
• Value
  • Value chain
  • Value migration

There is a marketing group call list marketing group

Fields In Marketing Video

Planning levels

• Marketing strategy
• Marketing management
  • Marketing mix

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Branches of marketing

Note: The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the following as distinct types or branches of marketing practice:

• Business marketing also known as Industrial marketing
• Environmental marketing; Green marketing
• International marketing
• Multi-level marketing
• Not-for-profit marketing (currently no article, but widely identified as a distinct branch of marketing; opportunity to develop an article?)
• Services marketing
  • Destination marketing
• Retailing
• Social marketing
  • Cause-related marketing

(NB: Other types of marketing such as Faith-based marketing and Evangelism marketing are not distinct branches of marketing; rather they are simply applied examples of general marketing management. In addition, tactical responses such as Direct marketing; Digital marketing are examples of specific promotional practices and cannot be conceptualised as distinct branches of marketing with unique frameworks, theories and practices.

Subdisciplines and components of marketing

• Consumer behavior
• Marketing management
• Marketing research
• Marketing strategy
• Place
• Pricing
• Product management
• Promotion (marketing)

Marketing paradigms

• Relationship marketing
• Network marketing
• Diversity marketing
• Consumer Culture Theory (CCT)

Customer experience management (CEM)

• Brand experience
• Customer interface
• CEM integration
• CEM organization
• Experiential innovation
• Engagement marketing
• Experiential platform
• Experiential world

Marketing strategies

• Market dominance strategies
• Porter generic strategies
• Mass customization
• Vendor lock-in

Growth strategies

• Aggressiveness strategies
• Diversification (marketing strategy)
• Horizontal integration
• Innovation
• Innovation strategies
• Market development
• Market penetration
• Product development
• Profit impact on marketing strategy
• Vertical integration

Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies
• Guerrilla marketing warfare strategies
  • Guerrilla marketing
• Offensive marketing warfare strategies

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History

• History of advertising
• History of marketing research
• History of market segmentation
• Origins of the positioning concept
• History of promotional merchandise
• History of retail
• History of brand management

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General marketing concepts

Consumer behavior

• AIDA (marketing)
• Aspirational age
• Aspirational Brand
• Brand awareness
• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing
• Choice Modelling
• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

Direct marketing

• Database marketing
• Direct Marketing Association (disambiguation)
• Multi-level marketing
• Personal selling
• Pyramid scheme
  • Large Group Awareness Training (LGAT)
• Sales
• Sales management
• Sales promotion
• Specialty catalogs
• Telemarketing

Distribution

• Drop shipping
• Grey marketing
• Logistics
  • Logistic engineering
• Retail
  • Convenience store
  • Department store
    • List of department stores
  • Dollar store
  • Franchising
  • Retailers' cooperative
  • Shopping mall
  • Supermarket
    • List of supermarkets
• Supply chain
  • Supply chain management
• Wholesale
  • Wholesaler

Internet marketing

• Display advertising
  • Contextual advertising
  • Behavioral Targeting
• Search engine marketing
  • Pay per click
  • Cost per impression
  • Search analytics
  • Web analytics
• Search engine optimization
• Social media marketing
• Email marketing
• Referral marketing
• Affiliate marketing
  • Cost Per Action
  • Revenue sharing
• Inbound marketing
• Mobile advertising

Retail outlets

• Convenience store
• Department store
  • List of department stores
• Dollar store
• Franchising
• Retailers' cooperative
• Shopping mall
• Supermarket
  • List of supermarkets

Marketing management

• Marketing plan
• Management loose
• Strategic planning
• Implementation and control

Marketing research

• Master of Marketing Research
• Ad tracking
• Advertising research
• AttentionTracking
• Experimental techniques
• Observational techniques
• Qualitative marketing research
  • Concept testing
  • Focus group
  • Innovation game

Data analysis techniques used in marketing research

• Neural Networks
• CHAID (Chi-square Automatic Interaction Detector)
• Canonical Analysis
• Choice Modelling
• Cluster analysis
• Conjoint analysis
• Cross tab
• Discriminant analysis
• Factor analysis
• Intent scale translation
• K-means
• Latent Class Analysis
• Logit analysis
• Multi dimensional scaling
• Preference-rank translation
• Preference regression
• Random Forests
• Structural Equation Modeling

Market segmentation

• Demographic profile
• Bass diffusion model
• Behavioral targeting
• Industrial market segmentation
  • Firmographics
• Geo-targeting
• Geodemographic segmentation
• Mass marketing
• Market segment
• Niche market
• Persona (user experience)
• Psychographics
• Sagacity segmentation
• Serviceable available market
• Segmenting and positioning
• Target audience
• Target market
• Targeted advertising
• Total addressable market Microsegment

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Analytical tools

• Environmental scanning
• Marketing mix modeling
• PEST analysis
• Scenario planning
• SWOT analysis

Industry or market research

• Benchmarking
• Competitor analysis
• Ecological model of competition
• Environmental scanning
• PEST Analysis
• Porter 5 forces analysis
• SWOT Analysis

Quantitative marketing research

• Statistical surveys
• Questionnaire construction
• Scales
• Sampling
  • Simple random sampling
  • Systematic sampling
  • Statistical surveys
  • Stratified sampling
  • Cluster sampling
  • Multistage sampling
  • Nonprobability sampling

Sampling

• Cluster sampling
• Multistage sampling
• Nonprobability sampling
• Simple random sampling
• Stratified sampling
• Systematic sampling

Pricing

or Price

• Price
• Barter
• Choice Modelling
• Competitor indexing
• Break even analysis
• Contingency pricing
• Markup
• Loyalty card
• Price elasticity of demand
• Price points
• Pricing strategies
  • Pricing objectives
  • Value-based pricing
  • Relationship-oriented pricing
  • Cost-plus pricing
  • Cost-plus pricing with elasticity considerations
  • Rate of return pricing
  • Pricing for profit maximization
• Pricing tactics
  • Discounts and allowances
  • Everyday low price
  • Geographic pricing
  • Loss leader
  • Parity pricing
  • Penetration pricing
  • Premium pricing
  • Price wars
  • Joint product pricing
  • Psychological pricing
  • Price discrimination
  • Price skimming
  • Odd price
  • Two part tariff
  • Variable pricing and real-time pricing
  • Geographical pricing and price zoning
  • Penetration pricing
• Transfer pricing
• Willingness to pay

Product management

• Product
• Product differentiation
• Product life cycle management
  • Diffusion
    • Technology acceptance model
• Crossing the Chasm
• Technology lifecycle
  • Disruptive technology
• Life cycle cost analysis
• Planned obsolescence
• Product line
• Whole product
• Product portfolio
  • B.C.G. Analysis
  • G.E. Multi Factoral analysis
  • Contribution margin analysis
  • Cannibalization
  • Product bundling

Brand management

• Brand alliances
• Brand equity
• Private brand
• Corporate branding
• Family branding
• Individual branding
• Corporate identity
• Trademark
  • Genericized trademark
• List of fictional brands
• Product proliferation

Packaging and labelling

• Mandatory labelling

New product development

• Research and development
• Conjoint analysis
• Quality function deployment
• List of product failures

Positioning

• Discriminant analysis
• Factor analysis
• Multi dimensional scaling
• Perceptual mapping
• Preference regression
• Segmenting and positioning

Promotion

• Advertising
• Advertising campaign
• Account planning
• Advertising management
• Advertising media selection
• Advertising research
• Attention (advertising)
• Branded content
• Branded entertainment
• Direct marketing
• Direct response television
• Direct response media
• Event marketing
• Integrated marketing communications
• Marketing communications
• Media planning
• Merchandising
• Personal selling
• Point of sale
• Point of sale display
• Product placement
• Promotion (marketing)
• Promotional campaign
• Promotional mix
• Promotional merchandise
• Product placement
• Public relations
• Publicity
• Sales
• Sales promotion
• Sponsorship
• Targeted advertising
• Target audience

Advertising

• Advertising media selection
• Ad tracking
• Advertising research
• Advertising campaign
• Advertising slogan
• Ambush marketing
• Community marketing
• Copy testing
• Billboard (advertising)
• Media planning
• Mass media
• Mind share
• New media
• Nielsen ratings
• Nielsen Audio
• Product placement
• Q Score
• Sex in advertising
• Family in advertising
• Reach (advertising)
• Storyboard
• Subliminal advertising
• Subvertising
• Television commercial

Marketing communications

• Marketing Communications
• Kelman's source characteristics
• Marketing communications planning framework

Publicity

• Corporate image
  • Cause marketing
• Doing a Ratner
• Public relations
• Trade fairs
• Undercover marketing
• Viral marketing
• Word of mouth and buzz

Sales and sales promotion

• Negotiation
  • Shill
• Sales
• Personal selling
• Product churning
• Promotional merchandise
• Sales effectiveness
• Sales techniques
• Sales management
• Sales force management
  • Sales force management system

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Services marketing

• Service
• Service blueprint
• Borderless Selling
• Quality
• Service quality (aka PZB model or gaps model)
• Experience economy
• Service design
• SERVQUAL
• Service innovation
• Service mark
• Servicescapes
• Service sector

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Measuring marketing performance: Marketing metrics

• Brand equity
• Brand valuation
• Marketing Effectiveness
• Return on Marketing Investment
• Marketing performance measurement and management
• Marketing ROI
• Market share
• Market value
• Market power
• Market share analysis
• Measuring advertising effectiveness
• Share of wallet
• Share of voice

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Special applications of marketing

• Evangelism marketing
• Faith-based marketing

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Persons influential in the field of marketing

• Wroe Alderson
• David Aaker
• Neil H. Borden
• Ernest Dichter
• Andrew S. C. Ehrenberg
• Seth Godin
• Shelby D. Hunt
• Philip Kotler
• E. St. Elmo Lewis
• Christopher Lovelock
• Theodore Levitt
• E. Jerome McCarthy
• David Ogilvy (businessman)
• Vance Packard
• Rosser Reeves
• Al Ries
• Richard S. Tedlow
• Jack Trout
• Don E. Schultz
• Daniel Starch
• Gerald Zaltman
• Valarie Zeithaml

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Lists

• Outline of business management
• Outline of economics
• Outline of finance
• Outline of production
  • List of product failures
• List of information technology management topics
• List of human resource management topics
• List of international trade topics
• List of accounting topics
• List of international trade topics
• List of business law topics
• List of business ethics, political economy, and philosophy of business topics
• List of business theorists
• List of economists

Source of the article : Wikipedia