The Master of Science in Marketing (or MS Marketing) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work. Fields may include brand management, digital marketing, integrated marketing communication, marketing analytics and research, marketing strategy, pricing strategy and many others.
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4-6 courses. The MS Marketing degree will usually have 10-12 marketing courses. The MBA will offer courses in accounting, finance, business strategy, marketing, organizational behavior and other general business courses in much less depth than a specialized degree such as the MS Marketing degree that requires marketing courses, supplemented with perhaps a few electives in other areas such as analytics.
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Curriculum
Graduates with a Master of Science in Marketing have commonly studied the following subjects.
- Foundations of Marketing
- Consumer Behavior
- Marketing Research & Analytics
- Marketing Metrics
- Integrated Marketing Communications
- Digital Strategies & Social Media Marketing
- Collaborative Innovation
- Advanced Marketing Strategy
- Business Ethics
- Marketing Analysis & Planning
- Brand & Product Management
- New Product Development
- Pricing Strategy & Analysis
- Relationship Marketing
- Design Thinking
- Marketing Management
- Marketing Strategy
- Sales Forecasting
- Professional Selling
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Similar programs
- MS Strategic Marketing
- MS Marketing and Consumer Studies
- MS Marketing Research
- MS Marketing Intelligence
- MS Marketing and Innovation
- MS Marketing and Export Management
- MS Marketing Analytics
- MS Journalism
- MS International Marketing Management
- MS Integrated Marketing Communication
- MS Integrated Marketing
- MS in Consumer Analytics
- MS Digital Marketing
- MS Digital Innovation and Marketing
- Master of International Marketing
- Master of Consumer Insights
Source of the article : Wikipedia
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