Honda Cr V Aftermarket Navigation Marketing

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The Honda CR-Z is a sport compact hybrid electric automobile manufactured by Honda and marketed as a "sport hybrid coupe." The CR-Z combines a hybrid gasoline-electric powertrain with traditional sports car elements, most notably having a 2+2 (excluding North American models where the backseat is removed) seating arrangement and a standard 6-speed manual transmission. The CR-Z is regarded as the spiritual successor to the second generation Honda CR-X in both name and exterior design.

In the U.S., it is one of the least polluting vehicles available and is rated as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) as defined by the California Air Resources Board (CARB). The CR-Z is the third gasoline-electric hybrid model offered by Honda (after the 2000-2006 Insight and 2003-2005 Civic Hybrid) that can be equipped with a manual transmission, and the only one in the same class offered by any automaker to do so.

The CR-Z is the sixth unique version of Honda's Integrated Motor Assist (IMA) technology since the technology was first launched in the first generation Insight 3 door hatchback. Sales of the CR-Z began in Japan in February 2010. Sales in the U.S. began in August 2010.


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Maps, Directions, and Place Reviews



History

The design and production of the CR-Z followed two other Honda hybrid concept cars: the Honda Remix, introduced at the 2006 Los Angeles Auto Show, and the Honda Small Hybrid Sports, introduced at the 2007 Geneva Motor Show.

The Honda CR-Z was first introduced as a concept vehicle on October 23, 2007 at the 2007 Tokyo Motor Show. Honda explained the name "CR-Z" stands for 'Compact Renaissance Zero' -- an expression intended to capture the idea of a renaissance in the design of compact cars that begins anew from fundamentals." At the show, CEO Fukui stated that a production model is "in the works" and that the car was intended to be "sporty, incredibly efficient and inexpensive".

The CR-Z was first shown in America at the 2008 Detroit North American International Auto Show. In the 2009 Tokyo Motor Show, Honda displayed a revised "CR-Z Concept 2009". In January 2010, Honda introduced the production CR-Z at the 2010 North American International Auto Show in Detroit. At its introduction in 2010, it won the Car of the Year Japan Award.

Automotive News reported in June 2010 that since its debut at the Detroit Auto Show, the CR-Z Web site had had 1 million hits. Honda promoted the 2011 model from the Facebook game Car Town. The car was also featured in the music video for the Jason Derulo song Ridin' Solo.


Honda Cr V Aftermarket Navigation Video



Safety

CR-Z models have received an average rating for side crash safety, an excellent (5 out of 5 stars) rating for rollover, and a 4 out of 5 star rating for frontal crash safety for 2012 and newer model. The 2011 model has an average frontal crash safety rating (3 out of 5 stars).


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Development

The project leader, Norio Tomobe, worked previously as chief engineer on Mobilio Spike and Elysion.

The basic concept of the CR-Z is to create a fun-to-drive sports car with driving characteristics of a Honda. In a video, Torikai, the chief chassis engineer of CR-Z, explained that during the development process "this car was brought to Europe at each prototype stage to be tested under various road conditions to evaluate whether the desired performance had been achieved."

Norio Tomobe believes the hybrid element will make it a sports car without guilt.


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Powertrain

The CR-Z is powered by a 1.5 L (92 cu in) i-VTEC SOHC inline-4 engine, designated as LEA, with Honda's Integrated Motor Assist (IMA) hybrid-electric system. A six-speed manual transmission is standard equipment and a continuously variable transmission (CVT) is available. The system delivers a combined peak output of 122 bhp (91 kW; 124 PS) at 6000 rpm and 128 lb·ft (174 N·m) at 1000 to 1500 rpm (123 lb·ft (167 N·m) on CVT-equipped models). The gasoline engine contributes 111 bhp (83 kW; 113 PS) at 6000 rpm and 106 lb·ft (144 N·m) at 4800 rpm. An early road test of a Japanese-market CR-Z resulted in 0-100 km/h in 10.5 seconds and the quarter mile in 17.6 seconds. Inside Line performed the same 0-100 km/h test in 8.8 seconds, and Motor Trend, in 8.3 seconds.

On November 21, 2012, Honda released the 2013 CR-Z to the United States market, which, other than minor cosmetic changes, included a more powerful electric motor (going from 10 to 15 kilowatts), and a new, higher voltage (144V), 0.6 kWh lithium ion battery pack. The 2013 CR-Z delivers a combined peak output of 130 horsepower at 6,000 rpm and 140 pound-feet of torque (127 pound-feet on CVT-equipped models), a gain of eight horsepower and 12 pound-feet of torque (4 pound-feet on CVT equipped models).

A new Plus Sport System is standard. If the battery is more than 30 percent charged and the CR-Z is traveling over 18 mph, the driver can press the "S+" button on the steering wheel to deliver increased acceleration for up to five seconds. Manual-transmission versions also receive both a larger clutch and a new lower final drive ratio. EPA-rated fuel economy figures increased by 1 mpg city for CVT equipped models, and 1 mpg highway for those with the six-speed manual transmission.


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Fuel economy

Japanese fuel economy ratings are 4.0 litres per 100 kilometres (59 mpg-US) for CVT and 4.4 litres per 100 kilometres (53 mpg-US) for MT in 10o15 mode; and 4.4 litres per 100 kilometres (53 mpg-US) for CVT and 4.9 litres per 100 kilometres (48 mpg-US) for MT in JC08 mode.

The 2011 CR-Z U.S. EPA ratings are 31 miles per US gallon (7.6 L/100 km; 37 mpg-imp) for city and 37 miles per US gallon (6.4 L/100 km; 44 mpg-imp) for highway with manual transmission. The model with CVT transmission has a rating of 35 miles per US gallon (6.7 L/100 km; 42 mpg-imp) for city driving cycle and 39 miles per US gallon (6.0 L/100 km; 47 mpg-imp) for highway. Beyond U.S. EPA estimates, among drivers reporting real-world fuel economy the CR-Z averages nearly 39 mpg overall.

When comparing fuel economy to the CR-Z's older cousin, according to fueleconomy.gov, the 1988 gasoline-powered Honda CR-X HF had an EPA rating of 41 miles per US gallon (5.7 L/100 km; 49 mpg-imp) city driving, and 49 miles per US gallon (4.8 L/100 km; 59 mpg-imp) highway driving. The CR-Z is ranked number four on 2011 EPA top ten list of fuel efficient vehicles for CVT equipped model and number ten for manual transmission equipped model.


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Performance

Road and Track editors, after a nearly one-year long-term test, said "the car scored well in the gearbox, steering, handling, and styling categories" and "the CR-Z did score well in fuel economy and, as expected, lived up to the Honda reputation of quality and reliability."


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Price and sales by region

Japan

Sales of the CR-Z began in Japan on February 26, 2010 at a starting price of ¥2.3 million (~US$25,340) before any government subsidies. Honda announced that in less than one month it has received orders for more than 10,000 vehicles, far exceeding its sales forecast.

As of the end of August 2010, more than 19,000 CR-Z were delivered and sales orders received are three times higher than expected, which led to Japanese media comparing its success with the NSX in the 1990s, another sports car from Honda. In an interview in early February 2011, a Honda executive disclosed that Honda produces around 200,000 hybrids a year in Japan.

North America

Sales in North America started on August 24, 2010. The 2011 CR-Z was offered in three trim levels: base, EX, and EX with navigation. The base CR-Z starts at US$19,950, the CR-Z EX starts at US$21,510 and the EX with navigation trim is priced at US$23,310. The CR-Z pricing was similar to the, now discontinued, Honda Insight and had a lower price than the market leader Toyota Prius.

After its launch in late August 2010, there were 3,349 Honda CR-Z sold as of end of October, 2010. It ranked as the fourth most sold hybrid in the U.S. for September and October of that year. U.S. sales for year 2010 reached 5,249 units, and ranked 11th in hybrid sales for that year. For year 2011 cumulative sales of the CR-Z in the U.S. reached 9,635 units through August, ranking number four in hybrid sales in 2011 and outsold only by the Hyundai Sonata Hybrid, Honda Insight, and Toyota Prius.

In addition to commercials airing during sporting events, Honda held a marketing competition available to universities throughout the United States. This competition allowed students to create public relations and social media campaigns for the vehicle. A team from Syracuse University won first place in the competition, followed by runners-up New England School of Communications and University of LaVerne.

Europe

The CR-Z was launched in the European market in mid-2010 after having been revealed at the 2010 Geneva Motor Show.

South Africa

Sales in South Africa were scheduled to begin on the 30 August 2010.

Malaysia

The CR-Z was launched for the Malaysian market on November 3, 2011, which made it the first in Southeast Asia to offer the three-door hybrid. Within a month, Honda has received over 300 orders, over three times its target. The introduction of the CR-Z was a result of the 2012 Malaysian Budget that extended the full import duty and excise duty exemption to imported hybrid vehicles and electric cars to 31 December 2013. The 6-speed manual model has been offered, with plans to bring in the CVT version in 2012; in addition to white, three more colours will be offered by early 2012.

Australia

Honda announced that it would being importing the CR-Z in mid-2011 after showing the car at the 2011 Australian International Motor Show in June but the launch was delayed by the earthquake and tsunami in Japan.

The CR-Z was finally launched in December 2011 with a based price of A$34,990 plus on-road costs in two grades: Sport and Luxury. Grades were identical except that Sport was only available with manual transmission while Luxury was only available with CVT automatic transmission and the addition of satellite navigation and glass roof.

In January 2015 Honda announced that it was cease selling the CR-Z in Australia citing rationalisation of its hybrid model lineup but the CR-Z did not sell strongly in the Australian market with only 86 reported sales in 2014.

New Zealand

It was launched in New Zealand in December 2011.

Indonesia

Introduced in Indonesia International Motor Show 2012 in September 2012, the CR-Z was launched in February 2013. Honda CR-Z was the third hybrid car released in Indonesia after Toyota Prius and Toyota Camry Hybrid. Transmission is offered in 6-speed manual or CVT automatic.

Philippines

Honda Cars Philippines Inc. introduced the CR-Z hybrid coupe to the Philippine market in August 2013. The Honda CR-Z is offered in three variants; a standard trim, Modulo, and Mugen.

Pakistan

Honda Atlas Cars (Pakistan) Limited introduced the CR-Z hybrid coupe to the Pakistani market in December 2013 with a price tag of Rs.3,269,000 for the manual transmission and Rs. 3,419,000 for the Automatic.An additional Rs. 80,000 is charged for the Pearl/Metallic Colors only.


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Refresh

In 2016, the Honda CR-Z received a minor refresh. It received a change to the front and rear bumper, as well as a slightly revised interior. It also gained the EX-L trim from the refresh with a small increase in price. The base price LX trim starts at $20,295 with a manual transmission, and $20,945 with a continuously variable transmission or CVT. The EX trim increased to $22,140 with a manual transmission, and $22,790 with a CVT. The new EX-L trim starts at $24,440 with a manual transmission, and $25,090 with a CVT. The refresh has changed a few colors as well. The North Shore Blue Pearl color changed to the Aegean Blue Metallic color, the Crystal Black Pearl color has changed to the Jet Black color, and Premium White Pearl has changed to Ivory Pearl. On the EX trim, the secondary interior red color has changed to orange. The CR-Z also gained a few new wheel designs for the refresh. Honda had previously confirmed that a second generation of the CR-Z was under development, possibly for the 2018 model year.


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Discontinuation

On June 17, 2016, Honda announced that the CR-Z will be discontinued at the end of the year to make room for the Accord Hybrid and Clarity. Many sources say poor sales were also a factor, citing an 800% drop in sales from May 2011 in its first month of production to May 2016.


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Racing

Two Honda Performance Development CR-Z Racers entered the 25-hour of Thunderhill endurance race held on December 4-5, 2010 at Willows, California. The car, first shown to the public at 2010 SEMA Show, is fully stripped down with lowered suspension. A turbo charger is bolted to the engine raising output to 175 hp (130 kW) and 155 lb·ft (210 N·m) of torque, furthermore, the Integrated Motor Assist setup is modified utilizing components from Mission Motors and a push-to-pass function is added, making a total of 200 hp (149 kW) and 175 lb·ft (237 N·m) of torque when the button is pressed. One of the two entrants battled from a near 10-lap deficit to finish second in the Endurance 3 class, after suffering early in the race from two five-minute "stop-and-hold" penalties caused by refueling problems. The other entrant scored pole position of the class but failed to finish the race. The Honda CR-Z was one of the most showcased cars during the SEMA show earlier in the year and one of the cars produced 533 hp (397 kW). This is what the hybrid engine could withstand in terms of power.

CR-Z Mugen

A sportier and quicker variant of the CR-Z, called the CR-Z Mugen comes with plenty of aftermarket parts from Honda's Motorsport division, Mugen. Parts include a Mugen Aero Package, a tweaked sports suspension, a special glossy black grille with daytime running lights, a triangular sports exhaust, carbon fibre shift knob, and a set of 17-inch bronze/silver Mugen wheels in 7-spoke and minor interior cosmetic bits.

The car will be powered by a 1.5-liter engine which has been equipped with a supercharger and a revised ECU. Thanks to these tweaks, the hybrid is rumored to have 178 hp (133 kW / 180 PS) instead of the concept's 197 hp (147 kW / 200 PS). This will reportedly enable the car to accelerate from 0-60 mph in 6.1 seconds, before hitting a top speed in excess of 130 mph (209 km/h).

The CR-Z Mugen is slated to be launched early 2012 with a base price of approximately £23,000 ($35,820 / EUR26,780).

CR-Z Mugen RZ

Honda's Motorsport Division Mugen has announced plans to offer a high-performance Honda CR-Z in Japan. Production will be limited to 300 units.

Dubbed the Mugen RZ, the model features an aerodynamic body kit with a front spoiler, a revised grille and modified side skirts. It also features a rear diffuser, an adjustable wing and a sports twin exhaust system. Other highlights include an adjustable suspension, high-performance brakes and 17-inch alloy wheels.

The cabin will have two-tone seats, a carbon fiber gear knob, a boost meter and an individually-numbered plaque.

Power is provided by a supercharged 1.5-liter engine that produces 156 HP (115 kW) and 185 Nm (136 lb-ft) of torque. It is backed up by an IMA hybrid system that develops 20 HP (15 kW) and 78 Nm (58 lb-ft) of torque.


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Awards and recognition

  • Japan Car of The Year 2010-11
  • 2010 Good Design Award from the Japan Industrial Design Promotion Organization
  • 2010 Green Car of the Year awarded by Motoring UK
  • Most Economical & Environment Friendly Sports hybrid in the 2010 RAC Brighton to London Future Car Challenge
  • 2011 Wheels Car of the Year
  • Selected by Mother Earth News among the "Best Green Cars" of 2011.

Source of the article : Wikipedia



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